Client: Abby and Keith O'Connell
Timeframe: May 2018
Background: Abby and Keith O'Connell were married in January 2018 and wanted to start a family through adoption. They began the application process and sought help from friends, family, and their community to support their mounting adoption fees.
Challenge: To generate an additional fundraising channel and provide ways for people to show their support, the couple requested an illustration that would be printed on apparel items and sold at Bonfire.com. Proceeds went toward agency fees and supported the Bringing Home Baby O campaign.
Process & Result: I worked with the couple to understand their desired aesthetic for the design, their fundraising goals, and their timeline. I developed four one-color concepts and mocked them up on stock t-shirts and sweatshirts for review. After the design concepts were narrowed down, illustrated, revised, and provided to the printer; the couple met their target and sold 33 apparel items during the month-long fundraiser.
To support or follow Abby and Keith's adoption journey, please check out the links below!
