Tuesday Night Rides is a cycling community centered on riding hard and partying even harder.
About the Client
Tuesday Night Rides—an offshoot of Utipils Cycling's over 3,100-member cycling community—is centered around speedy bike rides, rowdy times, camaraderie, and food discovery around the Twin Cities.
Weekly rides take place on Tuesday evenings throughout the summer and into the fall. In its first year, TNR gathered a following of over 250 riders and is continuing to grow.
About the Brand
John Hicks, lead organizer and founder of Tuesday Night Rides, needed a logo and jersey design that would match the "rascally" spirit of the group. TNR's brand needed to be visually captivating and stand out from other cycling groups in the Twin Cities area.
Using a combination of bold colors and playful illustrations, we crafted an unforgettable mascot that resonated with the TNR group members.
Bike jerseys, stickers, and patches are not only on view during the weekly rides but have also appeared at rides and races across Minnesota and around the globe.
Hollywood, CA
Imperial Beach, CA
Aran Islands, Ireland
Solana Beach, CA
Amsterdam, Netherlands
