Northern Lights creates innovative, cost-effective technical solutions that grow its customer's business and improve operations.
About the Client
Northern Lights Technology Development is a global technology outsourcing company headquartered in Tianjin, China. Northern Lights provides information technology and business process outsourcing services to improve performance, optimize productivity, and increase end-user satisfaction while maximizing its customers' technology budgets.
About the Project
After celebrating its 10-year anniversary, Northern Lights set its eyes on expanding the company's engagement with its customers. To accomplish this, the company needed to make extensive updates to its brand and client-facing sales materials.
I and two other Taylor Corporation Innovation Center team members were hired to define Northern Lights' brand guidelines, refresh existing print and digital collateral, propose user-friendly website designs, and explore new client engagement strategies.
We used Northern Lights' existing brand elements while simplifying and modernizing the logo, brand colors, and typography. We performed competitive analysis and analyzed mobile responsiveness on their website to inform recommendations for UX, content, and SEO. We also reviewed Northern Lights' existing sales collateral to identify gaps and opportunities for branded templates.
Deliverables for the project included customer personas, brand guidelines, a photography library, messaging guidelines, a customer-facing video, UX mock-ups, business review templates, client presentation templates, pricing sheets, rebranded invoices, and six B2B sales sheets.
Northern Lights Technology Development improved its brand image, increased customer loyalty, and optimized its sales process as a result of implementing our branding package. Stakeholders provided positive feedback on design, response times, and meeting their budget constraints.
