Fear of Heitz Construction offers Twin Cities homeowners reliable custom home remodeling services with a touch of personality.
About the Client
Fear of Heitz Construction is a small home remodeling business in the Twin Cities that provides custom kitchen, bath, and addition services. Since 2022, they've been committed to consciously executing quality and reliable renovations with care that adds value to the homes and lives of their customers. Fear of Heitz provides great attention to detail in each of its projects, which results in beautiful and intentional final products that meet its customers’ needs, site specifications, and budget.
About the Brand
Looking to generate more word-of-mouth business, owner Brian Heitzman wanted to establish a brand identity that is friendly, professional, and distinctive and would represent his business's services. He didn't want to compete with large construction and remodeling companies and architect firms that rely on extensive marketing campaigns to attract clients. Instead, Fear of Heitz needed marketing materials that could generate organic promotion and could be easily integrated into his existing client touchpoints.
We focused on a blend of bold, modern, clean, and confident, with a bit of playfulness thrown in. Their simple color palette and typography directly reflect this vision, as do the custom construction-themed illustration icons that nod to safety warnings and instructions common on construction equipment.
